Tuesday, 7 January 2014

The Curse of Information Overload

Seven of Wands, www.aquatictarot.de
Seven of Wands: challenge, stress,
overwhelm, struggle, perseverance
If you are building your own business, want to learn a specific skill or more about how to advance your career, then there is no shortage of free information and advice on the internet.

Have you noticed, how many teleseminars, telesummits, webinars and live recordings are out there in the virtual world?

I keep getting invitations to watch, listen and join loads of them, and if I did, I wouldn't have any time to actually run and develop my business.

Someone said to me recently: "Oh, I listen to the recordings while I drive to work in the morning."

But when I once tried to learn Italian whilst driving to and from work, I quickly realised that I was concentrating more on the traffic than the instructions on the tape.

And of course you cannot watch a video clip while you are driving.

My tip: get back to basics.

You don't need to listen to an hour long recording only to come away with "3 secrets to success" (and in return you had to sign up to that mailing list, too, which will clutter up your inbox).

You don't need to watch all those videos. (If a video doesn't grab you with some awesome stuff within the first 60 seconds, switch it off).

You don't need to join a tedious webinar to make a breakthrough.

Instead, keep it simple: read. Pick up a recommended book on your chosen subject. Visit a recommended website with good quality content that you can refer back to.

Yes, it is tempting to fall for anything that is offered for free, but all the fancy multimedia stuff is distracting and stops you from getting on with building your business or advancing your career.

Too much information isn't necessarily useful. It can make you feel inadequate. It stops you from focusing on what is important - getting things done.

You don't need all those fancy apps on your phone to get organised or become more productive.

What you need is the desire to create and share, an instinct to produce great work or be a shining light in your chosen career.

Sometimes you will have the urge to refresh your knowledge or learn something new, but don't get lost in it.

Perhaps you think that you have to stay up-to-date with the latest information in order to get your business or career where you want it to be.

But the truth is you don’t need any more information – all you need is DIRECTION – clear step-by-step guidance without the frills. Here are some ideas:

1. Make a plan / Set your goal

2. Find support to implement your plan and reach your goal. This can be a family member, a good friend or someone, who shares your aspirations.

3. Be prepared to work hard without immediate success. 

4. Figure out, who your ideal client /employer is, so you can target these people in your marketing  and networking. Be as specific as possible. 

5. What do your ideal clients / employers want? What products / services / skills are they looking for, and how can you give it to them? This also includes their hopes, dreams, fears and problems they need to resolve. How can you help them?

6. Craft your marketing / CV based on your ideal clients' / employers' wants and desires.

7. Get paid. Don't give your time away for free, consider a reduced fee trial session instead.

If you are looking at internships or work experience placements, you may not get paid in money, but make sure they will offer you a great learning experience, that will widen your horizon and generate new prospects and opportunities.

8. Keep on marketing / networking. Use social media strategically to focus on your goals.

As you can see, the "secret to success" is all about planning, taking action and staying focused. No need to enrol on numerous courses, webinars and telesummits to reach your goal.

Relax, make use of what you already know and just GET THINGS DONE.

Warmest wishes,


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